MJ1313 Chapter 10 Tutorial

Ways to make Malaysian TV news channels more trendy

1. Use Instagram story feature

Instagram are popular among the younger generations in the recent years, as majority of people including the elders have a smartphone now. To attract people of consuming news, Malaysian TV news channel like Bernama should use the Instagram story to educate people on which recent news is fake or real. Furthermore, Bernama can use Instagram story question and answer sticker feature to ask its readers for their opinion on what news they want to the news channel cover.

2. Membership or subscribers exclusive content

With the rise of YouTubers, every YouTuber have their own struggle to compete with each other while delivering quality content to their viewers. One of the struggle YouTubers are facing is the lack of financial support. To combat this problem, YouTubers often set up Patreon which is a a platform for earning income in exchange of rewarding the supporters for their monthly pledging.

So, Bernama can take inspiration from YouTubers and set up its own Patreon account for the readers to pledge their money in exchange for some exclusive content like a serious unsolved crime investigation.

3. Set up an open space forum or debate

A forum or debate can beneficial for a news organisation as the organisation and the public can exchange their own respective opinion towards a topic. Bernama can organised a forum or debate in a hall to invite the public to exchange opinion and make a news story of the forum topic based on the opinions from the public.